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“Awful”: Roku tests autoplaying ads loading before the home screen | Users are unimpressed, eager to toss devices if test sticks.
Users are unimpressed, eager to toss devices if test sticks.
Reports of Roku customers seeing video ads automatically play before they could view the OS’ home screen started appearing online this week. Most of the comments that Ars Technica has reviewed about the marketing “test” have suggested that customers would get rid of their Roku device if the software continues to force them to watch an ad before getting to the content they actually want to see. Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services.
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