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‘De-Googled’ smartphone company Murena launches own-brand mobile network
Murena, a French startup that sells "de-Googled" smartphones replete with its own flavor of Android, is launching an own-brand mobile network as it throws
The driving force behind much of this growth is the availability of new technology that makes it easier to become an MVNO — this includes mobile virtual network enabler (MVNE) software that takes care of the infrastructure such as SIM card provisioning, billing, user management, customer support, analytics and more. Aside from selling the phones themselves, Murena has so far sought to monetize through add-on services such as cloud plans which offer something a little like Google Workspace, with email and productivity tools that sync across devices. Light recently switched to a new MVNE provider called Gigs, which touts itself as a “ Stripe for phone plans ” — a plug-and-play platform that gives budding MVNOs everything they need through a single API.
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