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'Deepfakes' of Michael Mosley and Hilary Jones being used to promote scams on social media
Deepfake videos of TV doctors are being used on social media to sell scam products including "cures" for high blood pressure and diabetes.
The likenesses of trusted names including Hilary Jones, Michael Mosley and Rangan Chatterjee are being used to promote products claiming to fix high blood pressure and diabetes, and to sell hemp gummies, according to the British Medical Journal. Dr Jones told the BMJ that wasn't the only product being promoted using his name, with his likeness also attached to so-called diabetes treatments and a slew of hemp gummies. Tap here Henry Ajder, an expert on deepfake technology, said: "The rapid democratisation of accessible AI tools for voice cloning and avatar generation has transformed the fraud and impersonation landscape."
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