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‘Dynamic Pricing’ at Major Grocery Chain Kroger Can Vary Prices Depending on Your Income
AI pricing could result in customers incurring higher costs based on personal data used to gauge their purchasing thresholds.
Senators Warren of Massachusetts and Casey of Pennsylvania, both Democrats, say the initiative, which Kroger presented as a way to enhance customer experience, might exemplify unchecked corporate greed. The concern is that the grocery chain’s collaboration with an AI firm, IntelligenceNode, could result in customers incurring higher costs based on personal data used to gauge their purchasing thresholds. With grocery costs being a major concern for American families, the senators pointed out that some chains employ methods like “shrinkflation” and “greedflation,” where product sizes decrease but prices remain high.
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