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‘For You’ feeds fail on election night, offering outdated information, angering users
"For You" algorithms that promote the most interesting content across a social network, personalized to the individual user, offered a disjointed,
“For You” algorithms that promote the most interesting content across a social network, personalized to the individual user, offered a disjointed, outdated, and nearly unusable experience on election night in the U.S. as they highlighted hours-old posts that no longer reflected the current state of the race. On TikTok, launching the For You feed on Wednesday morning may display a mix of videos with outdated election coverage personalized to your interests and leanings. Allowing users to switch permanently to a chronological timeline isn’t an option Meta or others would want because algorithmic feeds work better for advertisers and data indicates they increase userengagement.
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