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‘It’s just not hitting like it used to’: TikTok was in its flop era before it got banned in the US
I used to be an avid user of TikTok, but the algorithm serves much less delight and serendipity than it used to
But unlike Meta, TikTok is not a public company – which means we may never get granular insight into its user metrics, which have surely evolved over the past few years amid political turmoil and changes to the platform. Even if TikTok refuses to sell and shuts down forever, as its parent company seems to want, the app has left an indelible mark on the social media landscape and on the lives of the tens of millions who used it. TikTok’s impact on me will continue in the form of countless pointless facts that are now buried deep in my brain: yesterday I spent 10 minutes of my life learning about the history of Bic pens.
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