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‘Meta is out of options’: EU regulators reject its privacy fee for Facebook and Instagram
So much for the “pay or okay” model that the Facebook and Instagram parent recently introduced in the EU.
It looks like Meta’s strategy of charging European Facebook and Instagram users, for the privilege of not being tracked for ad-targeting purposes, ain’t gonna fly. First Meta claimed that this tracking was part of its user contract, then that it had a “legitimate interest” in conducting targeted advertising, and now that it’s getting genuine consent from those who choose to avoid the new fees. Originally reported by MacRumors, that is part of Apple’s tortuous journey toward compliance with the new Digital Markets Act, a blockbuster antitrust law.
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