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‘Most important girl group on the planet’ coming to PUBG Battlegrounds – no we aren’t making this up

K-Pop sensations NewJeans are coming PUBG. It's like AI is writing this and hallucinating. Find out when and what it means.

It feels like every email that lands here at Readwrite Gaming Towers could be announcing something like Big Bird from Sesame Street as a limited-time mode in Diablo IV. With 16 million listens a month on Spotify (none of which come from me yet) NewJeans is one of the biggest names in K-Pop, and next week will see a host of NJ-themed items appearing in the game including a bunny-eared bus, pastel-colored care packages, and much more. Having spent time as Head of Communications at a professional sports club and working for high-profile charities such as the National Literacy Trust, he returned as Managing Editor in charge of large US-based technology websites in 2020.

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