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'My AI twin may get me more modelling work'

As the fashion industry grapples with the rise of AI, one model has created an AI twin of herself.

The online backlash has shaped his latest work with Alexsandrah, who is paid to have her image used in any campaigns or photoshoots her AI twin appears in. "We are not burying our heads in the sand, AI is coming and the industry needs to be prepared and to adapt its business model to reflect this," says its director John Horner. In October last year, Facebook and Instagram owner Meta announced its latest attempt to merge the real and virtual worlds by introducing of a team of AI chatbots - modelled on celebrities including Snoop Dogg, Kendall Jenner and Bear Grylls.

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