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‘Myth’: Most Drivers Don’t Rely On CarPlay As Much As You Think, BMW Says
The internet is still mad because several EVs don’t have CarPlay. But BMW’s internal data shows it’s not such a big deal.
Speaking with BMW Blog, Stephan Durach, the automaker’s Senior Vice President of UI/UX Development, said that customers aren’t relying on CarPlay as much as the internet or the car industry itself might have you believe, and that the whole image of the smartphone mirroring feature is a “myth.” The brand’s user experience expert has some beefy information to back his claims, saying that the company collects data from no fewer than 10 million cars. Others, like Rivian, General Motors and Tesla, have steered clear of the technology, often citing difficulties in integrating it into the user interface and even safety precautions.
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