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“No Apple tax means we will lower prices” - Proton promises price drop after US ruling against Apple
"We will lower prices for users by up to 30%," said Proton's CEO
The Big Tech giant was supposed to halt anti-competitive practices by giving third-party developers more power to redirect users to cheaper non-Apple payment options. Nonetheless, on May 2, 2025, Spotify confirmed that Apple has finally approved an update to allow the music streaming giant to freely show clear pricing information and links to purchase, fostering transparency and choice for US consumers. Besides allegedly promoting an illegal in-app purchase monopoly, the company is also facing a criminal contempt investigation as the judge found Apple's vice-president of finance, Alex Roman, "outright lied under oath."
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