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"One of the most original expositions": The Vienna Poster Exhibition in 1888
“Innovative posters affixed to the façade of the horticultural society building have seized the attention of passers-by on the Ringstraße since they first appeared this morning”[1] – this is the opening of a newspaper article in the “Neue Freie Presse” describing a sensational Viennese exhibition in April 1888. Despite being on show for only twelve days, 14-25 April, the “Internationale Placat-Ausstellung” – or International Poster Exhibition – was of an impressive size.
“Innovative posters affixed to the façade of the horticultural society building have seized the attention of passers-by on the Ringstraße since they first appeared this morning”[1] – this is the opening of a newspaper article in the “Neue Freie Presse” describing a sensational Viennese exhibition in April 1888. During this talk (which he published afterwards in the “Volkswirtschaftliche Wochenschrift” economics weekly[8], of which he was editor), Dorn gave an overview of the history of visual merchandise promotion and discussed the significance of newly developed printing techniques for poster design as well as “the function of attracting consumers or buyers performed by illustrated affiches and advertisements. Tangled, curly typefaces – used on placards so frequently in Austria – are only suitable for newspaper advertising, or for small posters hung inside public places, at train stations, in omnibus and tramway waiting rooms and carriages, in hotels and restaurants, etc., where the observer has the peace and quiet to read them.
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