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"Privacy-Preserving" Attribution: Mozilla Disappoints Us Yet Again
"No shady privacy policies or back doors for advertisers" proclaims the Firefox homepage, but that's no longer true in Firefox 128. Less than a month after acquiring the AdTech company Anonym, Mozilla has added special software co-authored by Meta and built for the advertising industry directly to the latest release
Less than a month after acquiring the AdTech company Anonym, Mozilla has added special software co-authored by Meta and built for the advertising industry directly to the latest release of Firefox, in an experimental trial you have to opt out of manually. Mozilla's decision to implement PPA in Firefox highlights a growing trend among user agents (browsers) to grant preferential treatment to the advertising industry over all other businesses. This has always been a fundamental truth of how the internet works, and enables many great things: from highly-accessible text-based web browsers to the ability to block trackers and other unwanted bloat on the websites you visit.
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