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'Starter packs' have played a central role in Bluesky's rapid growth
‘Starter packs’—curated user lists that new users can follow with a single click—played a key role in helping Bluesky grow to over 30 million users, according to a new study.
“Our findings go beyond Bluesky: they point to a new framework for launching successful social platforms,” said Dr Onur Ascigil, Lecturer in Computer Science at Lancaster University and Principal Investigator of the study. “Starter packs are becoming a vital onboarding strategy for the emerging social media systems that are seeking to attract users from dominant platforms.” The researchers believe their findings could help platform designers and policymakers promote more equitable and trustworthy online spaces. Saidu Sokoto, also a co-lead author from City St George's, University of London, said: “We also observed risks, such as reinforcing popularity gaps and enabling misuse, including harassment or pay-for-inclusion practices.
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