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‘What’s in it for us?’ journalists ask as publications sign content deals with AI firms


Journalists understand the basic structure of the deals, but they still have questions.

They have aired concerns about the environmental impact of the power needed to run large language models, the board upheavals at OpenAI, and the “general lack of trustworthiness” in the company, said Amy McCarthy, a reporter at Eater and communications chair of Vox’s union. The Atlantic Media Union had also intended to bring this issue to the bargaining table, but the OpenAI deal adds a sense of urgency, one current employee told TechCrunch, requesting anonymity. The Atlantic’s editorial staff brought up that topic at an all-hands meeting in mid-June, headed by the publication’s CEO Nick Thompson, and they learned that while ChatGPT will be getting access to their work, the edit team is otherwise “fairly insulated from it.”

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