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A $1k Wheelchair
What do you get when you add YouTube seed money, state-of-the-art manufacturing techniques and a consumer-first sales model? A wheelchair that could upend the mobility equipment industry.
The Nelsons got into the mobility equipment business a few years ago when they released The Rig, an electric, adaptive off-road device with a simple yet robust and functional design priced significantly lower than anything else on the market. Nelson is famous for building and modifying all sorts of things — from converting a Humvee to electric power to digging an enormous bunker in the couple’s backyard, but Not a Wheelchair has quickly taken on an identity of its own. “The culture I grew up in in terms of my career was very much around process improvement,” says Green, who’s worked with semi-conductors at Intel, missiles at Raytheon and medical devices at a smaller consulting firm.
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