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A $20k American-made electric pickup with no paint, no stereo, no screen
Would you buy a truck this bare-bones?
In the wake of tariffs shaking the auto industry and with the Trump administration pledging to kill the federal EV incentive, that situation isn’t looking to get better soon, especially for anyone wanting something battery-powered. Wander through any automotive design studio anywhere in the world and you’ll inevitably come across a mood board or two, sweeping collages of striking photos meant to align the creative flows of passers-by. That task has only gotten more complicated (and thus expensive) in recent years, with greater environmental regulations and consumer expectations forcing manufacturers to find ways to offer more vibrant hues with less ecological impact.
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