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A $25,000 electric Jeep? Challenging but possible, CEO says


“It’s a big challenge.”

The company’s 4xe (pronounced “four by e”) hybrids, like the Wrangler 4xe and Grand Cherokee 4xe, are extremely popular, with PHEV sales up 124 percent in 2023 compared to the previous year. Tesla reportedly canceled its plans for a more affordable “Model 2” vehicle at the behest of Elon Musk, who is in the process of shifting the company’s resources toward building a fully autonomous robotaxi. Companies like BYD, Li Auto, and Nio have been exporting plug-in vehicles with aggressive pricing to Africa, South America, and Europe.

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The first electric Jeep for the US is finally here