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A Backstage Pass to the Production of the MoonSwatch and Scuba Fifty Fathoms
Interviewing the man behind the watches that broke the Internet.
The brand subsequently kept releasing single-day, one-shot Mission to Moonshine Gold series on the day of full moon each month, and the Scuba Fifty Fathoms in collaboration with Blancpain made another headline. I think it's a common notion that a mechanical watch is more environmentally friendly product compared to something like a smartwatch, which becomes obsolete as the manufacturer stops updating the operating system in mere five-years time. However, I think it's worth knowing that Swatch is always challenging the status quo to bring a new value to the entire watch industry, while pushing the envelope to create more ecological and sustainable product development processes.
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