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A blog does not need “analytics”

Analytics are a military and financial tool. Your blog is not and you shouldn’t surveil you readers.

It is my increasingly firm belief that computers are tools that strip us of our humanity, converting our behaviour and thoughts into data that can be captured and commodified by other machines and their owners. And while certainly we must resist the teleology that positions these technologies always and forever thus, we have accomplished little, I'd argue, in wresting them free from their origins in “command control communication intelligence,” from that cybernetic move to reduce everyone and everything to code. Every prisoner can be monitored at all times.I ditched analytics quite early in this blog’s history when I realised that knowing about my website visitors had zero effect on anything in the real world.

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