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A bug saved the company
Fortune favors the buggy?
Every year, our team ships dozens of free updates to eliminate bugs that are an inescapable byproduct of the countless variables in software development. We wanted to give potential customers the ability to fully test the app prior to purchase, but we weren’t sure how best to limit that free trial. Alerts in our apps now have much better titles.Compared to giving away two-plus weeks for free, this more strict limitation led to dramatically higher sales.
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