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A curious phenomenon called 'Etak'
The Map Happenings series on the hugely impactful events that forever changed our world. This week: the story of a little known company called ‘Etak’. I think you’ll find it a fas…
To reposition the GBF/DIME files and give them some shape we used 1:24,000 scale United States Geological Survey quadrangle maps, otherwise knowns as ‘USGS quads’ as a reference. It licensed the navigation code to the biggest automotive OEM hardware manufacturers at the time: Robert Bosch in Germany, GM in the USA and Clarion in Japan. John instantly saw the power of maps in media to change the world of classified ads, yellow pages, travel, and broadly answer the questions of “where is the nearest?” and “how do I get to it?”.
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