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A demure and mindful trademark investigation
See how I wrote this legal explainer?
A whole lot of people know who TikTok influencer Jools Lebron is — she was on Jimmy Kimmel just last week — and she is pretty widely acknowledged as the originator of the “very demure” meme. After TMZ ran its exclusive about the trademark registration application, she reportedly wept in a since-deleted TikTok, kicking off a wave of online fury directed towards the mysterious Jefferson A. Bates. When The Verge reached out to the email address listed in the Trademark Status and Document Retrieval (TSDR) system, we received a delivery error stating, “Their inbox is full, or it’s getting too much mail right now.”
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