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A Disney, Hulu, and Max streaming bundle is on the way

How many channels do they need until it’s just cable TV again?

The bundle comes at a pivotal point for the streaming industry, where companies are now turning their attention to revenue instead of subscriber numbers when evaluating how well their services are doing. “On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” Joe Earley, Disney’s president of direct-to-consumer, says in a statement. Discovery is set to release its earnings results on Thursday, and a report from Bloomberg suggests that the company will announce more layoffs and implement another price hike.

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