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A federal ban on fake online reviews is now in effect
An FTC rule banning phony online reviews is now in effect. Those who violate the measures face a civil penalty of up to $51,744 per infraction.
It also prohibits people from knowingly selling or buying fake followers and views to inflate the influence or importance of social media accounts for commercial purposes. “Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” FTC Chair Lina Khan said when the rule was finalized. “By strengthening the FTC’s toolkit to fight deceptive advertising, the final rule will protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest and competitive.”
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