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A former Etsy product manager built an AI-powered app for new parents


Career product manager Amanda DeLuca has launched a parenting management app, Riley, born out of her own experience with parental anxiety and feedback

To scale its business and user base, Riley raised $3.1 million in a seed round led by True Ventures with participation from Flybridge and Next Wave NYC. True Ventures’ Natasha Sharma, who is joining Riley’s board, said that the app can provide science-based parental advice that is much sought-after. “In the age of content saturation, parents, in particular, face the challenge of knowing where to ask their most pressing and intimate questions,” Sharma noted, in a statement.

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