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A fourteen-day free trial ain’t gonna cut it

Ramblings about common free trial lengths and time-to-convert.

What I quickly found is that it's very hard for a potential customer to integrate a software licensing API into their entire stack within a 14 days timeframe. So much of a success, actually, that I stopped being so strict about requiring a card be put on file — mainly out of laziness — because it was such an annoying back-and-forth step to do before extending a potential customer's trial. Well, because my 14-day free trial didn't line up with the time it takes a customer to realize value from Keygen — to get to that fork in the road where they can decide "is this worth my money?"

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