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A framework to help B2B founders find product-market fit

A new framework to help B2B founders find PMF, faster.

“One day, a friend who was one of the early engineers at Venmo came to us and said, ‘Hey, your consumer products are not so good, but I'd like to license the backend that you've built, the way that you've integrated with the banks in order to get the data into your app.’ It took awhile, but eventually we decided to make this pivot and shift over to building the platform,” he says. “You need to remind people of that reality so they don't stay in these loops for too long and instead say, ‘Alright, we're going to just move on and wholesale try a new thing.’ After nine or 10 months of working on OKRs, we got to a place where there wasn’t any line we could draw between what was happening and a business that was going to make any sense for the next round of funding by the time we ran out of money. What it Looks Like: A Case Study on Extreme Demand, Satisfaction, Efficiency in Action Our example company for this level is called Metriq, a fictional intelligence platform that delivers self-service analytics and reports so teams can make decisions faster.

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