Get the latest tech news

A Jet Black Samsung Galaxy S25 Ultra won't age well, but we'll buy it anyway

It'll look great on day one. After that, you might wish you had just gone with silver.

That's why I'm always surprised when a tech company launches a "Jet Black" colorway, knowing full well that it'll look downright terrible after a few months — and that people will buy it anyway. That's why companies keep making products with dark finishes that are destined to age terribly — consumers can't stop buying them. And Samsung's apparent decision to bring Jet Black to the Galaxy S25 Ultra shows that as long as we keep voting for those finishes with our wallets, brands will keep giving them to us.

Get the Android app