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A lifetime achievement award for Don James, Nintendo’s behind-the-scenes man | interview
Don James, executive vice president of Nintendo of America, received the Lifetime Achievement Award at the Dice Awards.
But the Academy of Interactive Arts & Sciences (AIAS) honored James as a game industry leader and cornerstone of Nintendo of America’s legacy. As executive vice president of operations, he oversaw numerous departments including consumer services, design, experiential marketing, real estate & facilities, manufacturing engineering, quality control, supply chain operations, purchasing, product testing, technical services, and technical translation. He says, “You know those guys all hate each other?” It was funny how everyone could come together and be on the same panel and do these things in such a collegial way across industry organizations, and yet they were the fiercest of competitors.
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