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A Logo on a Prosthesis Is Like a Tattoo You Didn't Ask For
As artificial limbs become more advanced, branding is becoming almost inescapable.
Jo Beckwith, a public speaker and content creator who raises awareness about limb loss, dislikes the portion of her liner that’s covered in an ugly company logo. Certain companies, such as Ottobock, offer gloves made to resemble hands (complete with wrinkles), which conceal any labeling, but Schneider and Joseph both told me that these covers can hinder some of the device’s efficacy. My next arm will be inspired by Taylor Swift’s The Tortured Poet’s Department: I want it wrapped in holographic white vinyl with a friendship-bracelet arrangement, featuring all of my favorite lyrics, hand-painted on the wrist.
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