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A look at the creative process behind Bluey and Cocomelon (2024)
These are the two most-streamed children's shows. Joe Brumm's personal touch for Bluey trumps Cocomelon's engagement-hacking approach.
BBC negotiated the global distribution, licensing and merchandising rights for Bluey(in other words, ABC is barely profiting from one of the country’s largest cultural exports since Mad Max, AC/DC, Kylie Minogue, Crocodile Dundee or Men at Work). Cocomelon is the entertainment version of a Doritos chip: perfectly engineered digital junk food, with many parents complaining that “ it’s responsible for their children's behavioral problems, including anger issues, ADHD, autism and speech delays”. In 2022, the New York Times published a fascinating write-up on Moonbug Entertainment and how the studio creates videos (its kid show portfolio includes Little Baby Bum, Blippi, Playtime with Twinkle and The Sharksons among others).
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