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A lot of people signed up for Netflix to watch Jake Paul fight Mike Tyson
Netflix’s live events seem to be paying off.
Those numbers may seem small in a sea of Netflix’s more than 300 million global subscribers, but the streamer has consistently maintained around 50,000 to 70,000 signups per day since it began its password-sharing crackdown in 2023, according to Antenna. “Although our live programming will likely be a small percentage of our total view hours and content expense, we think the eventized nature will result in outsized value to both our members and our business,” Netflix said. Aside from Netflix, Paramount Plus drew in the most subscribers around last year’s Super Bowl LVII, with Antenna’s data showing a 3.2 million spike in signups surrounding the big game.
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