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A new social app is fighting rage-bait


Sez Us, a social app founded by Democratic strategist Joe Trippi, is trying to build a platform without rage-bait. Rage-bait refers to any posts that are

This might be an intentionally controversial political take, or it can be a wholly fabricated scenario designed to farm engagement (for example, a satirical creator got 1.5 million views on a TikTok where she claims to file for divorce after her husband booed Taylor Swift). Most existing social networking apps incentivize rage-bait, including Instagram, X, TikTok, and YouTube. The hope is that users will think twice before inciting an argument or making inflammatory statements; instead, the idea is to encourage civil discourse.

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