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A New Streaming Customer Emerges: The Subscription Pauser
Customers have formed new habits of regularly pausing subscriptions and returning to them within a year. From a report: As subscription prices rise and streaming-centric home entertainment becomes the norm, families are establishing their own hierarchies of always-on services versus those that come ...
From a report: As subscription prices rise and streaming-centric home entertainment becomes the norm, families are establishing their own hierarchies of always-on services versus those that come and go with seasons of hit shows or sports. The increasingly ingrained habit underscores the importance of streamers regularly delivering hit shows and films as well as live fare such as sporting events. Streaming services are trying to use a mix of bundles, promotions, well-timed marketing emails and lower-cost ad-supported plans to lure customers back faster or help them feel they are getting enough value to stick around longer.
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