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A New Sweetener Has Joined the Ranks of Aspartame and Stevia


Unfortunately, it’s still nothing like real sugar.

And in large amounts, substitutes are bad for you: Last year, the World Health Organization warned that artificial sweeteners could raise the risk of certain diseases, singling out aspartame as “ possibly carcinogenic.” In addition to aspartame and other synthetic sugar alternatives that have existed for more than a century, the past two decades have brought “natural” ones that are plant-derived: sweeteners made with stevia or monk fruit, which the FDA first approved in 2008 and 2010, respectively, can now be readily found in beverages such as Truly hard seltzer and Fairlife protein shakes. Instead of harvesting brazzein from fruit, Oubli grows the protein in yeast cells, which is more scalable and affordable, Jason Ryder, Oobli’s co-founder and chief technology officer, told me.

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