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A newsletter called “Reclaim Your Brain” about our uneasy relationship to phones becomes The Guardian’s fastest-growing email ever
"Reclaim Your Brain" acknowledges "the effect that the news cycle is having on us psychologically."
(One email is titled “The apps you waste most time on don’t want you to read this.”) There are also lightly unhinged diary entries from Guardian columnist Rhik Sammader, including a hilarious misguided attempt to “ complete his phone.” The pairing of practical and bonkers works well; the reader gets achievable assignments alongside someone narrating the viscerally uncomfortable experience of breaking some bad habits. (The Meta-owned platform has been publicly tied to some of the most harmful effects of screen time and faces lawsuits over fueling a mental health crisis in children and “addictive” features.) Benwell believes creating the wallpaper — meant to act as a “speed bump” when mindlessly picking up your phone — and going beyond generic sign-up language helped more people to follow through with the “link in bio” request.
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