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A Post-Google World?

Another Google antitrust trial starts on Monday. If Google loses, it'll be three strikes. At some point, they will give up and realize that the writing is on the wall for their current business model.

"The essence of antitrust law is to try to keep the system working by recognizing that, at certain points, some companies may get too big for their own good, they're self-imploding, or the technology may become so dominant that it's just crushing all other elements where there can be innovation." The panoply of behavior, locking in both sides of a network, engaging in surveillance, thwarting rivals through coercive practices and unlawful acquisitions, and then manipulating pricing, across a host of markets, is the essence of the case. In fact, Senators Mike Lee and Amy Klobuchar have a bill called the AMERICA Act that is tailor made for this case, and would restructure the industry by prohibiting conflicts of interest for big adtech firms.

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