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A quarter of YouTube’s paid creators are earning money with Shorts
YouTube’s plan to lure more shortform creators is paying off.
At the moment, TikTok’s future in the United States remains uncertain, as a bill to ban the platform or force a sale lingers in the Senate. But some creators still struggle to earn revenue from Shorts alone, perhaps due to what some report is a far lower payout than longform YouTube content. Nearly 80 percent of creators who became eligible for YouTube’s Partner Program through Shorts are earning revenue through other parts of the platform, including longform videos and fan funding, says Taylor.
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