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A revolution is under way in India's trainer industry
India wants to boost the domestic trainer industry but will small domestic makers suffer?
Hong Fu is the world's second-biggest maker of trainers (sneakers) supplying shoes to Nike, Converse, Adidas, Puma and many others. "This level of control allows us to experiment with materials, introduce innovative silhouettes, and continuously refine comfort and fit based on real feedback," says founder Utkarsh Gupta. "Most homegrown brands rely on off-the-shelf soles from the market, but when we started Comet, we realized that these were lacking in quality, durability, and grip," he says.
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