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A scene-y newsletter launches a scene-y social network
With PI.FYI, the Dimes Square crowd now has a place to post recommendations.
Riding the early wave of Substack, he and his friends Alex Cushing and Serey Morm launched Perfectly Imperfect, an email where people — some semi-famous, most not at all — offer recommendations for everything from films and skincare products to vague ways of living. Since then, the newsletter has grown to just shy of 50,000 subscribers and has been described by TheNew York Times as “a kind of Debrett’s for a clout-chasing universe of Lower Manhattan influencers, podcasters, ‘it’ girls, artists, scribblers, memesters, scenesters” (I only understand 50 percent of that sentence). (Those checks stopped coming last fall — “Now I’m just bleeding money,” he says, clarifying that “this isn’t one of those kind of passion projects from some trust fund kid.”)
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