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The Missing Middle Path: What VCs Don’t Tell You

I founded Vizzly as a first-time entrepreneur and exited in under three years, selling the company to WPP, the world’s largest advertising organization. On my LinkedIn feed, it feels like there are two dominant narratives in B2B SaaS: the VC path—go big or go home, maybe take a secondary at Series A or B, but push hard no matter what—or the Bootstrapper route—build sustainable value with an asset you own on a shoestring budget, and reap the rewards of cash flow and dividends. What’s rarely talked about is the third path: raise a small amount—say, less than $1M—while keeping 90%+ of your equity, avoiding board seats, and building for profitability and strong asset value.

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