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A tale of four Kodaks


CES 2025 was a good time to check in on how many zombie brands are littering the floor of the consumer electronics industry.

If you’re unfamiliar, Memorex made recordable media in the analog era: computer and cassette tapes, VHS, CDs and eventually DVDs. Walk 50 yards further down the plush CES carpet and you’ll find another Kodak (pictured above), this one selling digital photo frames and tablets. Hell, the latter Kodak stand was also advertising those same products under the Thomson name, an old French electronics company that was rebranded as Thales 25 years ago.

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