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A Tamagotchi comeback? Toy gets first UK store as global sales double
The egg-shaped toy which housed a virtual pet was one of the biggest crazes of the 90s.
Global sales more than doubled between 2022 and 2023, it tells the BBC, and Tamagotchi has now opened its first shop in the UK - something it didn't even do when it was 1996's hottest gadget. "Now you can connect with friends, you can play on Wi-Fi and download different items, and that's really combating that sense of fatigue that you might have gotten with some earlier models," Tamagotchi brand manager Priya Jadeja told the BBC. Despite those gender-based lines being drawn back in the day, Jadeja says there doesn't seem to be any real difference in who buys the toys now.
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