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A TikTok Ban Would Deal a Blow to Creators, Businesses and the American Economy
A U.S. ban on the world’s most popular social media app would affect far more American businesses and people than just the 150 million using the platform here.
His nine locations across Utah, Arizona, Nevada and Illinois are supported today by franchise owners, truck drivers, customer service workers, a digital marketing agency, legal consultants and contractors focused on design and online strategy. “I'm the creator, and I'm the face of what you see, but there's still so many moving parts in the background that you don't see—and so much work that has to happen before I post a video,” said Robert Lucas, who left his IT job installing Wi-Fi around Georgia to build a cake decorating business on TikTok. As more and more people use the app as a search engine—Google last year conceded that it’s seeing a growing share of 18 to 24-year-olds using TikTok and Instagram in lieu of Google search—it’s becoming a quintessential discovery tool for small sellers, no-name brands and niche products.
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