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A year later, research reveals Google's AI Overviews 'reimagined' Search
These bite-sized overviews have reportedly positively impacted the user search experience.
The post states users are clicking-through less, likely due to AI Overviews appearing in roughly 11% of Search queries. Google's AI Overviews storied history officially began in May 2024, which kicked off its citations update and its trouble with erroneous answers. BrightEdge analysts claim Google sits between its competitors, offering a mix of brand names and citations that (hopefully) make sense.
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