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A year of Meta's news ban in Canada
As Canada marks one year since Meta’s unprecedented decision to block news access on Facebook and Instagram for Canadian users, the Media Ecosystem Observatory offers a data-driven examination of the ban’s impact on Canadians and Canadian news media.
On August 1, 2023, in response to Bill C-18, Meta blocked Canadians from viewing, accessing, and sharing news article links on its platforms. “Nearly half of the reach of Canadian news on social media disappeared overnight after the ban and 200 news outlets went completely dark on socials,” said Aengus Bridgman, Director of the Media Ecosystem Observatory, “and equally concerning is that Canadians barely noticed.” This loss has not been compensated by increases on other social media platforms, resulting in an overall decrease of 43% in engagement.
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