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A year-long study shows what you suspected: Google search is getting worse.
A year-long study has found a decline in the quality of search results. But what's causing it?
The new study called it "a troubling sign that a noticeable number of social media users are sharing their observation that search engines are becoming less and less capable of finding genuine and useful content satisfying their information needs." "Our findings suggest that all search engines have significant problems with highly optimized (affiliate) content—more than is representative for the entire web," the team explained, adding that "only a small portion of product reviews on the web uses affiliate marketing, but the majority of all search results do." Marissa Mayer, the 20 th employee to join Google, who went on to serve as CEO of Yahoo, believes that the problem is down to the Internet itself becoming worse.
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