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a16z- and Benchmark-backed 11x has been claiming customers it doesn’t have
Last year, AI-powered sales automation startup 11x appeared to be on an explosive growth trajectory. However, nearly two dozen sources – including
11x insists it “promptly removed any undesired or inaccurate customer mentions on their site and within their products when requested” and in the “small number of cases” when it didn’t, that was “due to human error.” The problem wasn’t necessarily that 11x was using CARR to showcase its growth, venture capitalists say, but that investors expect startups to disclose potential opt-out revenue — and customer churn. This person said that 11x salespeople often told prospects that within several months, they could expect to see a sizable uptick in the number of meetings, demos, and phone calls booked because of the startup’s technology – despite the employees believing this to be unrealistic.
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