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Aaron Levie leads Box into its third era focused on workflow automation and AI
The content management industry is shifting from pure management to AI and workflow automation to put the content to work.
That can help move different content types — whether documents, video, images or audio — through automated workflows and reduce a lot of monotonous tasks previously handled by bored and annoyed humans. Generative AI plays a role here, too, letting users query the content in the folders to understand it better or locate specific pieces in a way that traditional enterprise search hasn’t been able to do. “At the end of the day, enterprises want to leverage that content — not just store it — to drive automation and improve business outcomes,” said Alan Pelz-Sharpe, founder and principal analyst at Deep Analysis.
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